Blend | Alex Agahnia

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My creation of the week

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Resume

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THE BOOM IN AT-HOME DRINKING

Click to enlarge

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The Professional Mixologist Persona.png

The Party Host.png

The Newly Legal Drinker.png

The Amateur Drinker.png

The Busy Drinker.png

Click personas to learn more

IDENTIFYING THE USERS

Site Map

&

Component Library

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THE PERFECT RATIO

BLEND

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Art Direction | Strategy | Packaging | UI & UX |

ROLE

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Art Director

TEAM

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Mariano Fernandez

Enrique Chávez-Peón Berle

Kate Deandre

Briana Bradley

OBJECTIVE

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Launch an innovative at at home cocktail tool.

SUMMARY

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Blend is a Bacardi’s new cocktail subscription kit. For this project I am lead a team of 4 creatives to develop a full brand and strategy lift for the service. The goal was to bring those exciting craft flavors to people’s doorstep.

Prototypes

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