What happens when OBJ, Kyler Murray, and the founder Coolkicks partner to give sneaker marketplaces like StockX and GOAT a run for their money? Myna: the brand that’s bringing actual innovation to the occasionally abrasive world of resale.

We pitched, won, then linked up with the Myna team to do some thinking on how best to launch the brand, keeping the momentum going by taking over as their social AOR. Right from the jump we blew past their beta signup goal, quickly reaching 200k+ (and growing by the minute).