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My creation of the week
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CUNA MUTUAL

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Poster Design 

OBJECTIVE 

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Develop a poster series that encompasses Arizona's red rock in a contemporary typographic layout.

SUMMARY

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CUNA Mutual Group hosts an annual planning summit for advisors who sell annuity products. This year's conference was held in Arizona. The client wanted a series of poster layouts that would be displayed around the event. My goal with these designs is to use Arizona's iconic red rock in an abstracted form to give the typography a natural counterbalance. The work below shows two concepts with slightly different approaches for two copy concepts.

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