The #Wherethecondom campaign was designed as a new way to start the dialogue around condom use. The concept lies in a "Where's Waldo" style experience where the large paste-up condoms are deployed around the city. Focusing on Boston, this campaign is targeted toward college students where the conversation around condoms is stale and archaic. Using traditional graffiti techniques like wheat paste posters, stencils, and stickers, the condom becomes a  funny and eye-catching tag to create a more engaging conversation around condom use.